Special packaging is almost a pre-requisite when giving a gift – whether that happens to be on a personal or professional level.  It is all about the presentation of the gift and the first impression that you are attempting to achieve.  The use of special packaging gives the recipient the notion that a lot of thought has gone into the overall appearance of the gift.  This can apply to professional gifts and also to company give-away items.  When you are in receipt of a thoughtful item or product encased in special packaging you are giving a sub conscious message that you mean business.